PlayStation
Sponsoring and Promotion activities should position PlayStation´s brand and its accompanying hardware and software products in relevant target groups and lifestyle segments. Furthermore, an emotional appeal should be created to extend the target group for brand and product communication. Thereby PlayStation makes use of our entire service portfolio.
A selection of platforms
- Main sponsorship of UEFA Champions League
- Promotional tours through shopping malls in Germany and Austria, incorporating retailers
- Promotional appearances in German and Austrian retail outlets with presentations of hardware and software
- PlayStation Liga Masters series of events
- FIFA Interactive World Cup (Germany, Austria, Switzerland)
- Trend-setting sports events (e.g. Parkour: PlayStation the Way)
- Various games fairs (e.g. gamescom (Cologne) or Game City (Vienna))